Posts Tagged ‘Tom Waterhouse’

It has been very notable to me that the sports betting agencies have upped their advertising campaigns on late night television in the last few weeks.  Now I don’t watch many TV shows, but within the few movies I have watched on FTA TV recently, there have been as many as 2 or 3 sports bet and horse racing ads within any 15 minute block of content.

This is no doubt due to the AFL and NRL finals being underway, and with the annual horse racing Spring Carnival just around the corner, the major Sportsbet companies are zeroing in on the punter to convince them to part ways with their hard earned.

The ads are slick and enticing and reinforcing the myth that Australians love to gamble, and that backing a winner makes you a ‘winner’.  The best scenario for the punter is this growing competition for the gambling dollar will give punters better odds on events, with less vigorish being taken out of the winnings.  This may never happen, but if you are going to gamble, do your research and always try and find the best odds for the bets you want to make.

The Australian version of Bet365 is currently running ads with Samuel L. Jackson walking around in a space-age setting proclaiming that Bet365 is the World’s biggest online sports betting company that is offering great odds on Australian sports.  The UK version of the ads use British actor Ray Winstone as their narrator, so you can see the approach they have taken.

TAB has their ‘walk of fame’ style TV ads where some 20-something hipster-doofus walks in slow motion to collect his winnings in some fictitious TAB/pub that has classy girls in it, or variations on this theme.  The times I have been in a TAB it was always a male only affair, except for maybe the employees, and I could count on one hand how many women I’ve seen in a pub TAB.

Sportingbet is currently offering the best tote + 5%.  “Best Tote Plus gives you an extra 5% on your winnings. Best tote plus guarantees a return that is better than the three national TABs. Available on every Australian thoroughbred race, every day.”  This is a big push to gain a share of the TAB revenue, which may work, and if the punter can bet smart and make more money, then  good luck in taking advantage of this deal.

Sportsbet also run a TV commercial promising the best return on horse racing from the three national TABs.

How long before one of the sports bet agencies offers Bets Odds + 5% on any sporting event?  Dream on.

Tom Waterhouse has been advertising heavily for over a year, but it will be interesting to see if this changes since he sold his business in August 2013 to the British gambling giant William Hill, which paid $34 million in cash for tomwaterhouse.com plus $6 million for the bookmaker’s debt.  William Hill already own Sportingbet and Centrebet in Australia.

Centrebet are currently pushing their AFL bet for the finals, offering your money back if your team is in front at half time and then loses.  Late 2012 Centrebet ran a ‘Fire Up’ campaign using Black Betty by Spiderbait as the music and Australian professional boxer and water skiing champion Lauryn Eagle as their spokesperson.  Shame on you Spiderbait, one for covering a song that doesn’t need covering, and two for selling out even more and promoting gambling in Australia. Hope you are enjoying your retirement from music, as what credibility you had left has retired too.

All the sports bet agencies now have apps for the smart phones, making mobile betting a reality; punters can bet around the clock and from any location.  Think of all that juice imbedded in every single bet…

Beaner

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