Posts Tagged ‘Spring Carnival horse racing’

Australia has the highest rates of problem gambling in world, and the normalising of it through advertising and imbedded dialogue during live sport is going to affect generations to come.  Is it possible anymore to watch a game of AFL without a refence to the odds and the sportsbet favourite, from the commentators to the ads to the cuts to Sportsbet?

 

Online, interactive sports gambling addiction takes heavy toll on young men, says Tim Costello

While poker machines have been a perennial concern for problem gambling among older Australians, there is a slick and deceptive juggernaut quickly taking hold of young men — sports gambling.

According to Alliance for Gambling Reform spokesperson Tim Costello, the nature of watching live sport as a young man in Australia has changed dramatically.

Men are no longer taking an interest in just whether their team wins, they are financially invested in games they might have never watched because they have a wager on the outcome.

“Sports betting is the fastest growing level of addiction,” Mr Costello said.

“Pokies target middle-aged women who are invited to go to a club, dress up and someone opens the door for you and you sit there and devastate your life.

“Sports betting targets young men and that’s a rapidly growing area of addiction.”

Mr Costello’s thoughts have been echoed by an Australian Gambling Research Centre report into interactive gambling, which states that sports and race wagering are the dominant forms of interactive gambling in Australia, and interactive gamblers are more likely to be young men.

It is one of the key issues that will be discussed today at the University of Wollongong’s Innovation Campus for The Spectrum of Gambling Harms Seminar.

Governments to blame for sports betting rise: Costello

Mr Costello said Australia had the highest rates of problem gambling in world, as well as being home to 20 per cent of the world’s poker machines.

He rejected the concept that betting was part of the Australian character, and has levelled the blame for the prevalence of gambling in Australia at state governments.

“The immoral failure of state governments to protect the vulnerable and instead allow more pokies is one of the big reasons [for problem gambling in Australia],” he said.

“Incessant sports betting and the lax rules that allow kids to be targeted with what are gambling products when the footy and cricket are on — that’s another one of the reasons.”

But Clubs NSW spokesperson Anthony Ball said the majority of people who played poker machines did it safely and within their budget.

”There’s a small fraction of the population that doesn’t and we’ve been committed to looking for ways to help people who do have a problem to help themselves,” he said.

“Australians are punters and it’s part of our history and culture and there’s no doubt pokies are a popular form of recreation for the working-class man.”

He said problem gambling rates in NSW had been falling and were below one per cent of the adult population.

“Clubs for a decade have been heavily invested in providing education for their staff and becoming better at identifying problematic behaviour.

“There is an abundance of information and people to talk to, and we want them to understand how poker machines work and allow people to exclude themselves using a web-based interface — every club with gambling does that and they care about their members.”

How interactive gambling can take hold

While a poker-machine player has the gatekeeper of a club employee, when it comes to interactive gambling it is done in private and on phones and home computers.

A problem gambler can place bets quietly and repeatedly without anyone seeing them to identify that there is something wrong.

ABC RN contributor Leigh shared his story of gambling addiction that eventually saw him convicted for fraud after stealing $130,000 from his employer to fuel his addiction.

“The bets would range anywhere between $5,000 and $20,000 a day. I would bet until 3:00am, try to sleep for three hours and bet again for another three hours on online racing in the United States,” he said.

“I always thought the stereotypical gambling addict was a working-class, middle-aged man or woman, sitting at their local club, feeding their favourite pokies machine four or five nights a week, but I rarely ventured into the local TAB.”

Mr Costello said each problem gambler in Australia will lose about $1,100 dollars per year, which is the highest in the world.

Singapore is next highest for losses ($800), then Ireland ($600).

“Having done this for 20 years, you start to think ‘maybe it’s time to give up’, but the encouraging thing is that we now are seeing such disgust from the public at sports betting,” Mr Costello said.

“We’re going to get a ban on sports betting ads before 8:30 at night, and that’s pressure the Federal Government has been brought under, so that’s a win.”

 

By Justin Huntsdale

Posted 6 Sep 2017

http://www.abc.net.au/news/2017-09-06/sports-gambling-taking-hold-of-young-men/8877420

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With the AFL and NRL finals upon us, along with the rugby world cup, and the horse racing spring carnival just around the corner, the sports betting companies have gone into over drive with their advertising campaigns to try and get the average punter to bet with them. Any number of money back specials and bonus bets and best odds are being promoted on TV, radio, in newspapers and on the internet and in many smart phone apps, and virtually around the clock. This article claims the sports betting companies are fighting for a share of the $21 billion wagered by Aussies on sports betting and racing each year. That is a serious amount of money. You could argue that the competition for our gambling dollar is giving punters better odds and better deals, but the reality is the majority of gamblers will be losing money in the long run; a very large majority. The sports betting companies have done a great job in ‘normalising’ gambling, where betting on sports now seems to go hand in hand with watching the sports themselves and this to me as the greatest issue as the next generations of young Australians growing up are just going to accept sports betting as a part of life (much like the baby boomers and subsequent generations of TV watchers were conditioned to accept advertising as a part of the TV watching experience).

The bottom line is the state and federal governments are doing very little to slow down the growth of the gambling industry in Australia, mainly due to the amount of money they are earning from taxation. I think the freedom to be able to have a bet on a sporting event if you choose to is great, and many of us enjoy this freedom as a bit of escapism. I can only imagine where things are going to be in 10 years time though if the sports betting companies are left unchecked in their expansion in to the Australian way of life through advertising and their constant hard sell.

Beaner

Sports betting companies spend big on ads but the regulator is watching

Natalie O’Brien and Perry Williams
Published: September 27, 2015

It has catchy music, glamorous young things enjoying glitzy nightclub settings, and promises that every time you bet you will earn reward points to redeem in resorts, hotels, restaurants, casinos and bars.  Viewers of the expensive television marketing campaign are enticed to “transform your betting experience wherever you are in Australia”.

The only trouble with this attention-grabbing promotion being shown in prime time on commercial channels and on social media is that the James Packer-controlled CrownBet​running the ads may be in breach of the NSW state gaming regulations.

The ads are not the only ones being shown that offer inducements or rewards for gambling. There is a war on between sports betting companies for the gambling dollar – which is estimated at more than $21 billion a year –  and a number of marketing campaigns have caught the attention of the NSW Office of Liquor Gaming and Racing.

A spokesman for OLGR said the CrownBet promotion first came to their attention as part of its monitoring program.

“OLGR has advised the company that its promotion is suspected of being in breach of NSW’s Racing Administration Regulation 2012 by offering inducements to gamble and failing to exclude NSW residents,” said the spokesman. “The company will be provided with an opportunity to respond prior to a final decision on regulatory action being taken.”

While the investigation is under way, the advertisements are still running in prime time TV slots.  CrownBet is one of a number of companies under investigation by OLGR over regulatory breaches, however the watchdog won’t reveal which other companies are being looked at. A spokesman for CrownBet declined to comment.

The maximum fine for companies under the NSW regulations is $5500. It pales in comparison to the amount being spent on advertising for gambling. The Standard Media Index (SMI) shows that in the year to August $149.1 million was spent on gambling ads, up from $104.5 million for the same period last year and more than double the $68.7 spent for the same period in 2012.

The index also shows most money is spent on metropolitan television and on subscription television, although the outlay on digital media is rising.

NSW Greens MP Dr John Kaye says the fines handed out to companies found to be breaching regulations are not high enough and are seen by the industry as just a cost of doing business. Kaye says he believes the advertising campaigns show a callous disregard for problem gamblers.

“It is a high-profit business where the revenue is increasingly focused on problem gambling and websites are specifically targeting young adult males who are known to be most susceptible to reward programs.”

Up to 500,000 Australians are at risk of becoming or are problem gamblers, according to an Australian government problem gambling website. It estimates the social cost of problem gambling to be $4.7 billion.

Some of the industry players offering rewards and bonuses include the Tom Waterhouse company, which is offering punters $100 bonus credits if they deposit $30 in a start-up account. Although this ad does say it excludes NSW, Victorian, West Australian and South Australian residents.

Rival firm Sportsbet also is offering a promotion where you deposit $25 and get a $75 bonus bet. It too says this excludes NSW, Vic, WA and SA.

International betting giant William Hill has kick-started a promotional campaign with TV spots offering money back to gamblers. The “own the moment” campaign says William Hill’s offer of money back means “real money – dollars in your account to do with whatever you like”.

Tim Costello, the chairman of the Australian Churches Gambling Taskforce, says the marketing campaigns are predatory and unacceptable. He says parents are outraged that they can’t protect their kids from this advertising.

“In a sense, we are essentially conditioning young people to believe that this is normal,” he says.

One of the pioneers of internet gambling in Australia, Matthew Tripp, says the surge of competition in the market also reflects a demand from punters to bet on their smart phones instead of visiting their local TAB.

“It’s a shift from on course, retail and telephone to online,” says Tripp, who now runs CrownBet.

The barrage of advertising gives the impression of a booming wagering market, but the bookmaker says that’s not quite the case.

“The awareness is heightened but certainly the gambling dollar hasn’t gone through the roof. The online market as a whole is growing at a rate of between 10 per cent to 15 per cent year on year but the overall sector is tracking in line with the economy.”

Tripp rode the market better than most. After shunning university to follow his father Alan into bookmaking, the 40-year-old made his fortune selling Sportsbet to Irish wagering giant Paddy Power for $115 million.

He then switched to a new online betting start-up, BetEasy, before James Packer’s Crown Resorts took control of the firm and rebadged it as CrownBet, with Tripp as its boss.

CrownBet caused a stir in sporting circles in August after signing a deal to broadcast AFL matches online via its apps through 2016.

Tripp says it reflects the huge popularity of the footy code – along with horse racing – among its punters, but acknowledges the crowded market makes it increasingly hard to stand out.

“Everything has a tipping point and I think we are just about to reach ours in the online wagering space,” he says. “You can certainly over-saturate in the market and I think you’ll find some of the European operators are certainly doing that. You need to pick that market and turn the dial up or down in line with consumer sentiment.”

By offering a rewards program linked to Crown’s hotel and casino offerings, Tripp says CrownBet is focusing on loyalty rather than instant rewards and credit offers.

“The offerings that are out there at the moment are very homogenous and frankly it’s a bit of a race to the bottom. Bet with us and win lose or draw you will gain something for your loyalty rather than getting your money back if your horse runs eighth in a race.”

The next few months will go a long way to defining the success of CrownBet and its rivals performance this year with the all-important spring horse racing season and footy finals generating a huge share of the firms’ annual revenue.

Executives like Tripp are also keeping an eagle eye on Canberra.

Former NSW premier Barry O’Farrell has been handed the task of reviewing the federal government’s outdated Interactive Gambling Act which governs the way technology can be used within the industry.

O’Farrell’s review, due in mid December, will also weigh how to provide more safeguards for the industry, given problem gambling rates are three times higher among online gamblers than traditional betting methods.

Gamblers will also be looking for guidance from the review over the controversial in-play betting system, promoted by international players William Hill and Bet 365, which allows punters to bet live on sports via their smart phones.

You can bet on the outcome of an event in Australia after it has begun but only via the phone or in person. However, British company William Hill claims that as long as punters keep their smart phone microphone on, it still adheres to the rule that live bets during sporting events are made by phone only.

Tripp says he wants to see a level playing field for all operators.

“The European operators continue to tread a very fine line in the way they conduct their business. We need to do everything in our power to ensure the government and obviously our customer base are happy with the middle ground that is found within the review.”

In 2013, the Department of Communications report into the Interactive Gambling Act 2001 called for industry to establish an advertising code of conduct to ensure advertising is not contrary to community standards and expectations.

A spokeswoman for the Australian Wagering Council, the peak body that represents the online sports betting and wagering industry in Australia including current members Bet365, Sportsbet, Unibet, the William Hill Group Australia and Betfair, says they are fully supportive of the recommendation and it is committed to working with industry, regulators and the wider community to ensure a code is developed sooner rather than later.

But she says that any discussion on the impact of advertising on problem gambling should note the recent report from Gambling Research Australia, The Marketing of Sports Betting and Racing, which concedes it is not possible to determine whether a causal relationship exists between problem gambling and exposure to gambling advertising in general, or to wagering and sports-related gambling advertising in particular.

“It’s important to note that legislation in each state and territory regulates the use of inducements and AWC members comply with those regulations. Statutory prohibition on the use of inducements in some states has seen a natural decline in the use of inducements across the wagering sector,” she says.

Independent MP Andrew Wilkie, the chairman of the Parliamentary Joint Select Committee on Gambling Reform that reported in 2013, says the proliferation of sports betting is a serious cause for concern.

“People are especially sick of wall-to-wall gambling advertising, particularly during G-rated television periods. Moreover the problem is only getting worse with the advertising spending going up and the amount being waged increasing dramatically,” he says.

Wilkie says the committee released a report into sports betting two years ago which provides a number of recommendations but both the “current and former governments have failed to act or do anything meaningful to address the problem”.

“For a start gambling advertising needs to be reined in and stopped altogether during daytime TV. Inducements and credit must be banned. And effective harm minimisation measures should be mandated.

“The current government inquiry into online gambling, including sports betting, is a sham seeing as three of the four terms of reference are only to do with protecting Australian online gambling businesses from their overseas competitors.”

This story was found at: http://www.smh.com.au/nsw/sports-betting-companies-spend-big-on-ads-but-the-regulator-is-watching-20150925-gjv6xa.html