Posts Tagged ‘Bet365’

It is no surprise to me that Bet365 and no doubt many other sports bet agencies are doing everything they can to maximize their profits at the expense of a fair playing field.  A Bet365 insider has come forward and explained how they limit how much winning punters can win, as Bet365 is only interested in encouraging losing gamblers to lose more.

So if you think sports betting is a level playing field, compared to say the pokies where we know they are programmed in how much they payout, think again.  You are gambling against sophisticated algorithms that are designed to limit how much you can win and maximize how much you lose.

Beaner

 

In this sports betting company, the winners are called ‘problem customers’

On a hot Saturday afternoon in Darwin, James Poppleton is mopping the sweat from his brow.

It hasn’t rained for 160 days.

On this particular day, he’s got even more reason to perspire.

He’s about to speak out against his former employer — one of the world’s largest betting companies.

Mr Poppleton worked for 18 months as a customer account supervisor at bet365.

What he saw during his time at the company disturbed him so much he’s blowing the whistle on bet365’s practices — despite the personal risk.

The problem with winning

“Australians have an innate sense of fairness almost built-in, and what the bookies do, what bet365 does is not fair,” he said.

“You can’t win. Those that win are stopped. Those that lose are exploited and then they develop cheating techniques as well.”

Taking in a game of women’s AFL at Tracy Village Oval, there’s a palpable sense that a deluge of rain is about to break Darwin’s dry spell, and James is spilling what he knows about how parts of the sports betting industry operates.

“I’m speaking out about bet365 because the information I know is a burden on my conscience.”

For the first time, he’s revealing how bet365 uses backdoor algorithms, restrictions and alleged delaying tactics to skew the competition and drive up profits — all while the punter thinks they’re playing a fair game.

Punters are suspicious

It was a bet365 promotion on the Big Bash League that made the agency attractive to Daniel Laidlaw. He’s a punter who understands odds better than most.

A professional poker player by night, he treats sports betting as a hobby.

He noticed something unusual was happening with his bet365 account earlier this year.

“When I tried to place my usual-sized bets, it was apparent that I could only bet to win an amount in the range of $5-10 dollars when previously, I’d be able to bet to win amounts between $1,000 and $5,000.”

As a result, Mr Laidlaw now gambles with offshore betting sites that pay no tax in Australia.

Bet365 won’t tell Mr Laidlaw why it restricted the size of his bets.

ABC Investigations has obtained a screenshot of Mr Laidlaw’s account details from inside bet365. It reveals that he has been effectively banned from betting with the agency. The truth is revealed by a secret algorithm that classifies Daniel as a successful punter and therefore a risk to the company’s profits.

Daniel's risk rating is shown as 0.0025

It rates him at 0.0025. This means inside bet365 Mr Laidlaw is considered a threat to its bottom-line.

According to former bet365 employee James Poppleton, a risk rating of 0.0025 is one of the highest that can be assigned.

He explains how the system operates:

“Your data tells them how many bets you’ve placed, what sport you’ve put it on, your average bet, your total turnover and your win or loss ratio to the company,” he says.

“If you win, the algorithm kicks in and stops you from being able to bet any significant amount of money.”

Mr Laidlaw has not been able to obtain his risk rating from the company itself.

“I think it’s outrageous. It’s unfair. And there’s also just no transparency. If they’re profiling us in this way, then we should know as customers exactly what it means and have access to this information,” he says.

No one from bet365 would agree to an interview with the ABC. In a statement, it said its “service is provided in accordance with its published terms and conditions and all applicable laws and regulations.”

As part of those terms and conditions, it can close or suspend an account at any time for any reason.

Mr Poppleton claims these algorithms apply not just to winners, but those who lose as well.

“As soon as you start losing, they’ll open you up to lose more and more and more, you can bet bigger and bigger amounts,” he says.

“If you stop winning, you’re allowed to bet more and more and more. It’s the opposite of responsible gambling.”

Bet365 said it, “has a robust responsible gambling policy in place to monitor each customer’s gambling patterns and expenditure and ensure that their gambling behaviour is within responsible limits.”

A reclusive billionaire

From humble origins, bet365 has capitalised on an explosion in online gambling and now boasts over $5 billion in turnover for its global operations. The UK-based agency is privately owned by the Coates family and based in the city of Stoke-on-Trent.

At its centre is the reclusive mathematical and entrepreneurial genius Denise Coates, who is now by far Britain’s highest-paid chief executive officer; she took home a whopping $506 million pay packet last year.

Her father owned what she once described as a “small chain of pretty rubbish betting shops”. It has been reported she bought the domain name bet365.com on eBay and launched the business from a portable cabin in a car park near one of the family betting shops.

‘Ban or bankrupt’

Bet365 soon pioneered a new way of maximising profits.

The betting agency would entice punters to sign up with good odds, free bets and special offers and then ban or restrict the successful ones, sending them off to gamble with their competitors.

“The other companies didn’t know what to do,” says Brian Chappell, the founder of the UK consumer advocate group Justice for Punters.

“They were asking: ‘How do we get our losing customers back because all we’re ending up with is our winning customers?’ So, they had to join the game, didn’t they?”

The consumer advocate describes the business model that bet365 pioneered as “ban or bankrupt”.

“It’s this business model of being really, really ruthless with your customer base. You end up with a customer base that is virtually 100 per cent known losers.”

Part of bet365’s success in Australia is attributable to its relationship with the biggest sporting codes — it’s an official gold partner of Cricket Australia.

Its logo can be seen on the boundary rope during play, and the odds are regularly spruiked during pay-TV coverage.

‘Problem customers’

For bet365 the most lucrative area of sports betting globally is in-play betting, although the company claims it’s a minor part of its Australian business. In-play allows punters to bet while a match is live — the next goal in football, the next try in football, the next wicket in cricket.

Bullet points describing the problem customer.

A smart in-play punter will have a good knowledge of the sport, an understanding of how odds work and will then apply those skills to try and beat the bookmaker in fast-moving sports where odds can sometimes lag behind what’s unfolding in the game.

In Australia, you can only bet in-play over the phone thanks to laws dating back to 2001 which attempted to minimise the losses from online betting.

A secret internal bet365 document obtained by ABC Investigations suggests that mandatory phone betting for in-play was causing problems for the company.

The policy document, dated September 2016, is designed to deal with what bet365 calls “problem customers” and says:

“The nature of betting on the telephone as opposed to betting online lends itself to the possibility of being exploited in fast-changing markets … some customers are aware of this fact and use the pace of the sport to their advantage when placing bets.”

The leaked document shows that bet365 was concerned by customers stalling on the phone or placing what it calls late bets.

bet365 told the ABC it targets, “those who seek to gain an unfair advantage over other customers through deliberately deceptive and fraudulent means including by using delay tactics and other abuses of the system.”

Given the terms and conditions already allows the company to ban customers it suspects of fraud or reject any bet it sees fit, James Poppleton describes the problem customer policy in a different way.

“We were having lots of customers who were better than the trading department at betting at live in-play, so they would see where the odds were just that little bit better than what they believed they should be. And they were winning,” he says.

The so-called “problem customers” were put on a list and managed by a special team which would check their betting history, listen to their calls and potentially restrict them from betting.

According to Mr Poppleton, this policy wasn’t doing enough to prevent these “problem customers” from winning.

He claims the company came up with a new secret strategy to deal with them.

‘Delay testing’

An internal bet365 email from September 2017, obtained by ABC Investigations, announced that something called Quick Code Delay Testing was taking place.

Customers making Quick Code bets over the phone using 3- or 4-digit codes were having the length of their calls logged. According to the email, the testing was to see, “if there is any delay between placing the bets on Cricket as opposed to the other sports.”

Lawyers acting for the company told the ABC that the purpose of the testing was designed to reduce “naturally occurring” delays experienced by customers when placing bets over the phone.

Mr Poppleton had suspicions it was for something else entirely.

He claims the testing was to see whether customers would notice if there was a delay for in-play betting on certain sports.

“I asked one of the managers if the purpose of the testing was to see whether or not you could tell if there was a delay at the point of bet placement within the tele-bet software. And he said, yes.”

The ABC contacted the manager in question and asked him to confirm Mr Poppleton’s allegation. He did not respond.

Mr Poppleton claims at the time, there was a delay of 1-3 seconds between when a bet was submitted over the phone in certain sports and when it was accepted.

Seconds may not sound like much, but when betting on fast-moving sports involving elite athletes, even micro-seconds can count. Broadcast delays can mean the action on the TV is a few seconds behind the action at the ground.

He claims any delay would give more time for a bookmaker to reject a punter’s bet or reconsider the odds on offer.

The former bet365 employee says the testing stopped soon after he raised the issue with a manager.

Mr Poppleton concluded that it had solved the problem of sharp punters winning on in-play and it was no longer necessary to use the “problem customer” policy.

“The procedures we used to manage customers who were beating us in-play were no longer needed.”

He claims the alleged delay was big enough to make a difference but small enough for the punter not to notice and gave bet365 an unfair advantage.

Bet365 told the ABC, “it has never used any form of delay in its telephone in-play betting service in Australia,” and that its “telephone system does not have any such functionality”.

Delay ‘is cheating’: Punter

ABC Investigations has obtained four screenshots from computer terminals inside bet365. They show customer accounts which have the words “Delay Added” next to punters’ names.

Three of these accounts appear to belong to overseas punters.

“I’ve seen a complaint spreadsheet that a couple of international customers had asked if there was a delay within their accounts,” says James Poppleton.

He says if there’s a delay put on for overseas customers it’s unfair, especially if they’re not told about it:

“Putting a delay into people’s accounts or into individual sports and not informing the punter is cheating. They are only doing it to make more profit, to stop people who are smarter than the bookie and to win more money off them, to cheat them. Punters should know what the rules of betting are.”

One of the accounts with “Delay Added” next to the punter’s name appears to be Australian but also has the term “Aus BetCall” against it. This is a reference to an old bet365 system which allowed a punter to place bets using a phone or computer without having to have an actual human conversation.

Screenshot says "Picking off slow suspends (Aus BetCall) - delay added"

Several betting agencies had different versions of these systems but they are no longer in use after a government crackdown.

The regulator

The main regulator for sports betting is the Northern Territory Racing Commission.

The NT government introduced very low tax rates to attract corporate bookmakers ten years ago. More than 20 agencies subsequently set up their headquarters in Darwin, including bet365.

Alastair Shields has been the chair of the NT Racing Commission for just over 18 months.

He says he’s not heard of any allegations about delays in in-play betting.

“If there was some deliberate action taken to delay … that’s something we would have jurisdiction to look at, in particular, whether that, I guess, complies with their licence conditions, within the terms and conditions of their contract.”

When it comes to restrictions placed on successful punter’s accounts he says he has had complaints about that, but there’s little he could do about it.

“Essentially, it’s a contractual matter between a client and a sports bookmaker. That’s a bit the same as if I go into a shop and the shopkeeper decides they don’t want to serve me. They can decide not to do that.”

A fair bet?

Mr Poppleton had an acrimonious relationship with bet365 before he left and is worried about the cost of speaking out.

“They’ll either deny it and say I’m lying or that I’m a disgruntled employee.”

He says two disputes with management before he left the company were resolved but he began to question the culture of bet365.

Mr Poppleton says one was over staff being forced to take annual leave and another about employees being disciplined for taking sick leave.

“It motivated me to look further into the other activities of the company, and that led me to discover that the whole company is set up for screwing the punter.”

He says he’s ashamed about his time working for bet365 but hopes speaking out will help shed light on the secretive world of sports betting.

“I think punters, when they find out, will be angry. Aussie punters think they’re getting a fair go. Getting a fair game. A fair bet. And they’re not.”

By Steve Cannane and Kyle Taylor

Fri 6 Dec 2019, 11:52 AM AEDT

https://mobile.abc.net.au/news/2019-12-05/bet365-whistleblower-says-winners-given-delays/11768486

 

With the 2017 AFL season nearly upon us, the sports betting agencies are gearing up for another onslaught of advertising across TV, Pay TV, radio, newspapers and the internet.  It really depresses me that our local game is now in bed with the betting agencies, so closely linked that the AFL relies on the money, while at the same time warning the AFL players of the dangers of gambling.  It was pleasing that some of the players have made comments about this irony recently, and with many AFL players now family men, they are also acutely aware of the responsibility they have to raise their own children in a gambling free environment – which is difficult to avoid when their kids are watching daddy on TV and there is a sports betting ad or odds update during every commercial break after a goal has been kicked.

GAMBLING advertising during AFL games is “out of control” according to Western Bulldogs premiership captain Easton Wood.

Wood took to Twitter during the telecast of Friday night’s AFLW game between the Bulldogs and Adelaide to raise his concerns and asked fans whether they agreed.

Wood’s tweet was retweeted more than 1000 times and had more than 2700 likes. Most of the replies were strong in their support, however some queried whether he would be prepared to play for less money if the gaming industry pulled its financial support for the game.

In a note attached to the tweet, he said the Bulldogs this week had their annual education session with the AFL, which he described as “both informative and well run.”

But he questioned why there was so much gambling advertising if gambling was such a big issue that it required an annual information session from the League.

“Why – as an industry – do we support the onslaught of gambling advertising you’re now faced with when watching an AFL game?” he wrote in the tweet.

“The obvious issue here is the effect this advertising has on children every time we pull on our boots. The big question is do we think the normalization of gambling – particularly to kids – is acceptable in this day and age?”

Friday night’s match was broadcast live on Fox Footy in Victoria, but the gambling industry advertises across all forms of live sport. The industry standard is that 10 per cent of advertising during live sport broadcasts can promote sports betting.

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Easton Wood

RESOLVING the issues surrounding gambling in the AFL won’t be easy but the conversation needs to happen, Geelong veteran Harry Taylor says.

Taylor said it was a concern to him that the eldest of his three children was able to name the gambling-related advertisements he saw when watching sport on TV.

However he said further education and discussion were critical if answers were to be found on the appropriate relationship between gambling and professional sport.

“When my eldest can name a lot of the ads on TV, that is a bit of a worry,” Taylor said.

“It’s certainly something that we need to keep talking about [and] educating people about. It’s not as simple as just cutting them out of the AFL.”

Western Bulldogs premiership skipper Easton Wood put the issue back on the agenda at the weekend when he questioned the level of gambling advertising during televised AFL games.

Wood wrote on social media: “Do we think the normalisation of gambling – particularly to kids – is acceptable in this day and age?”

Taylor said more education was needed for AFL players and society in general.

$814 million was lost on sportsbetting in 2014-15, which equates to $2 230 137 being lost by punters on sports EVERY DAY in Australia.

So if you think you can beat the system then well done and good luck for the future, as the hard evidence clearly shows that a lot of money is being lost by people betting on sports.  With the odds structures always favouring the sports betting agencies, they are taking their cut whether you win or lose, and then with the fickle nature of sports results, picking a winner is still no easier.

The only recommendation I can make to those who enjoy a punt on sports is to bet smart, look for value and ‘good bets’ and seek help if you are losing more than you are winning beyond the budget you have set for yourself.

Beaner

 

Punters lose $23 Billion

Richard Willingham and Benjamin Preiss
Published: August 22, 2016 – 8:02PM

Australian punters lost nearly $23 billion last year, with a 30 per cent growth in sports betting helping to drive a continued rise in annual gambling losses.

New Australian Gambling Statistics figures show Australians lost $1241 per head in 2014-15, with poker machines still the biggest cause of punter losses with $11.6 billion lost, an increase of 4.9 per cent.

The continued growth of punter losses reignited calls for state and federal governments to get serious about tackling problem gambling through action on sports betting advertising and pokies.

The annual compilation of all state and territory data shows that total expenditure, or gambler losses, hit $22.7 billion in 2014-15, an increase of 7.7 per cent on the previous financial year.

There has been an explosion in sports betting, with the sector growing by 30.1 per cent in 12 months – with predictions the exponential growth will continue.

But sports betting is still one of the smallest segments of the market, worth $814 million, compared to pokies, racing ($2.8 billion), and Lotto ($1.7 billion).

Traditional betting on racing was the smallest growing sector at just 2.7 per cent.

The Victorian government on Sunday announced a ban on betting ads near schools and on public transport, while Canberra is moving to crack down on offshore bookies, as well as strengthen consumer protection for local online punters.

There are also renewed calls from Senator Nick Xenophon, the Greens and Tasmanian independent Andrew Wilkie for poker machine reform.

Gambling losses in total for Victoria hit almost $5.8 billion in the 2014-15, with poker machine losses surpassing $2.5 billion, propping up Treasury coffers by more than $1 billion.

In NSW, punter losses hit $8.9 billion, with $5.7 billion lost on the pokies alone, sports betting worth $162 million and racing $945 million.

Across the nation casinos raked in $5.1 billion of gambler losses, with Melbourne’s Crown Casino hauling in $1.8 billion.

Monash University Public Health expert Charles Livingstone said the growth in sports betting losses was “phenomenal”.

“It demonstrates why we need to better regulate promotion and advertising. Otherwise we’re facing big growth in gambling problems and harm from young men and women,” Dr Livingstone said.

“But the 600-pound gorilla of Australian gambling is still the pokies: $12 billion in losses per year, and still growing, year after year. If we’re worried by sports betting, we should be 13 times more worried about the pokies.”

Alliance for Gambling Reform spokesman Tim Costello said state governments could fix the “poker machine madness”

“[That is] if any of them really cared about the issue,” he said.

The Australian Gambling Statistics 2014-15 shows that in Victoria total per person gambling losses hit $1250. Pokies losses was the biggest segment with $558 lost per Victorian.

In NSW, per person losses were higher at $1517.

Human Services Minister Alan Tudge said the rate of problem gambling in the online sector was three times that of other areas.

“Many Australians love to gamble but we have to make sure the gambling environment is a safe one – that’s why we are cracking down on illegal offshore gambling providers and introducing much strong consumer protection for online gambling,” Mr Tudge said.

Deakin University associate professor of public health, Samantha Thomas, suspected sports betting had grown on the back of heavy marketing.

“While not all losses equal harm, a lot of them do. It’s time for governments to start to seriously consider the factors that are contributing to these growing losses and implement effective evidenced-based strategies to reduce harm,” she said.

“This includes addressing the factors from industry, such as prolific advertising or high intensity poker machines, that may be contributing to harm. Clearly, ‘gamble responsibly’ strategies are not having an impact on reducing losses or preventing harm.”

Victorian Gaming Regulation Minister Marlene Kairouz said the state government shared the community’s concerns about problem gambling. She said the government had invested $150 million over four years to support problem gambling services.

This story was found at: http://www.theage.com.au/victoria/australian-punters-lose-23-billion-half-on-the-pokies-20160822-gqyiz5.html

As I have mentioned previously, nothing is for free, especially when it is from a sports betting agnecy.  Read the dot-points to see where the problem lies:

Notice

And yes, the PDF I was emailed did look this crappy.

Beaner

With the AFL and NRL finals upon us, along with the rugby world cup, and the horse racing spring carnival just around the corner, the sports betting companies have gone into over drive with their advertising campaigns to try and get the average punter to bet with them. Any number of money back specials and bonus bets and best odds are being promoted on TV, radio, in newspapers and on the internet and in many smart phone apps, and virtually around the clock. This article claims the sports betting companies are fighting for a share of the $21 billion wagered by Aussies on sports betting and racing each year. That is a serious amount of money. You could argue that the competition for our gambling dollar is giving punters better odds and better deals, but the reality is the majority of gamblers will be losing money in the long run; a very large majority. The sports betting companies have done a great job in ‘normalising’ gambling, where betting on sports now seems to go hand in hand with watching the sports themselves and this to me as the greatest issue as the next generations of young Australians growing up are just going to accept sports betting as a part of life (much like the baby boomers and subsequent generations of TV watchers were conditioned to accept advertising as a part of the TV watching experience).

The bottom line is the state and federal governments are doing very little to slow down the growth of the gambling industry in Australia, mainly due to the amount of money they are earning from taxation. I think the freedom to be able to have a bet on a sporting event if you choose to is great, and many of us enjoy this freedom as a bit of escapism. I can only imagine where things are going to be in 10 years time though if the sports betting companies are left unchecked in their expansion in to the Australian way of life through advertising and their constant hard sell.

Beaner

Sports betting companies spend big on ads but the regulator is watching

Natalie O’Brien and Perry Williams
Published: September 27, 2015

It has catchy music, glamorous young things enjoying glitzy nightclub settings, and promises that every time you bet you will earn reward points to redeem in resorts, hotels, restaurants, casinos and bars.  Viewers of the expensive television marketing campaign are enticed to “transform your betting experience wherever you are in Australia”.

The only trouble with this attention-grabbing promotion being shown in prime time on commercial channels and on social media is that the James Packer-controlled CrownBet​running the ads may be in breach of the NSW state gaming regulations.

The ads are not the only ones being shown that offer inducements or rewards for gambling. There is a war on between sports betting companies for the gambling dollar – which is estimated at more than $21 billion a year –  and a number of marketing campaigns have caught the attention of the NSW Office of Liquor Gaming and Racing.

A spokesman for OLGR said the CrownBet promotion first came to their attention as part of its monitoring program.

“OLGR has advised the company that its promotion is suspected of being in breach of NSW’s Racing Administration Regulation 2012 by offering inducements to gamble and failing to exclude NSW residents,” said the spokesman. “The company will be provided with an opportunity to respond prior to a final decision on regulatory action being taken.”

While the investigation is under way, the advertisements are still running in prime time TV slots.  CrownBet is one of a number of companies under investigation by OLGR over regulatory breaches, however the watchdog won’t reveal which other companies are being looked at. A spokesman for CrownBet declined to comment.

The maximum fine for companies under the NSW regulations is $5500. It pales in comparison to the amount being spent on advertising for gambling. The Standard Media Index (SMI) shows that in the year to August $149.1 million was spent on gambling ads, up from $104.5 million for the same period last year and more than double the $68.7 spent for the same period in 2012.

The index also shows most money is spent on metropolitan television and on subscription television, although the outlay on digital media is rising.

NSW Greens MP Dr John Kaye says the fines handed out to companies found to be breaching regulations are not high enough and are seen by the industry as just a cost of doing business. Kaye says he believes the advertising campaigns show a callous disregard for problem gamblers.

“It is a high-profit business where the revenue is increasingly focused on problem gambling and websites are specifically targeting young adult males who are known to be most susceptible to reward programs.”

Up to 500,000 Australians are at risk of becoming or are problem gamblers, according to an Australian government problem gambling website. It estimates the social cost of problem gambling to be $4.7 billion.

Some of the industry players offering rewards and bonuses include the Tom Waterhouse company, which is offering punters $100 bonus credits if they deposit $30 in a start-up account. Although this ad does say it excludes NSW, Victorian, West Australian and South Australian residents.

Rival firm Sportsbet also is offering a promotion where you deposit $25 and get a $75 bonus bet. It too says this excludes NSW, Vic, WA and SA.

International betting giant William Hill has kick-started a promotional campaign with TV spots offering money back to gamblers. The “own the moment” campaign says William Hill’s offer of money back means “real money – dollars in your account to do with whatever you like”.

Tim Costello, the chairman of the Australian Churches Gambling Taskforce, says the marketing campaigns are predatory and unacceptable. He says parents are outraged that they can’t protect their kids from this advertising.

“In a sense, we are essentially conditioning young people to believe that this is normal,” he says.

One of the pioneers of internet gambling in Australia, Matthew Tripp, says the surge of competition in the market also reflects a demand from punters to bet on their smart phones instead of visiting their local TAB.

“It’s a shift from on course, retail and telephone to online,” says Tripp, who now runs CrownBet.

The barrage of advertising gives the impression of a booming wagering market, but the bookmaker says that’s not quite the case.

“The awareness is heightened but certainly the gambling dollar hasn’t gone through the roof. The online market as a whole is growing at a rate of between 10 per cent to 15 per cent year on year but the overall sector is tracking in line with the economy.”

Tripp rode the market better than most. After shunning university to follow his father Alan into bookmaking, the 40-year-old made his fortune selling Sportsbet to Irish wagering giant Paddy Power for $115 million.

He then switched to a new online betting start-up, BetEasy, before James Packer’s Crown Resorts took control of the firm and rebadged it as CrownBet, with Tripp as its boss.

CrownBet caused a stir in sporting circles in August after signing a deal to broadcast AFL matches online via its apps through 2016.

Tripp says it reflects the huge popularity of the footy code – along with horse racing – among its punters, but acknowledges the crowded market makes it increasingly hard to stand out.

“Everything has a tipping point and I think we are just about to reach ours in the online wagering space,” he says. “You can certainly over-saturate in the market and I think you’ll find some of the European operators are certainly doing that. You need to pick that market and turn the dial up or down in line with consumer sentiment.”

By offering a rewards program linked to Crown’s hotel and casino offerings, Tripp says CrownBet is focusing on loyalty rather than instant rewards and credit offers.

“The offerings that are out there at the moment are very homogenous and frankly it’s a bit of a race to the bottom. Bet with us and win lose or draw you will gain something for your loyalty rather than getting your money back if your horse runs eighth in a race.”

The next few months will go a long way to defining the success of CrownBet and its rivals performance this year with the all-important spring horse racing season and footy finals generating a huge share of the firms’ annual revenue.

Executives like Tripp are also keeping an eagle eye on Canberra.

Former NSW premier Barry O’Farrell has been handed the task of reviewing the federal government’s outdated Interactive Gambling Act which governs the way technology can be used within the industry.

O’Farrell’s review, due in mid December, will also weigh how to provide more safeguards for the industry, given problem gambling rates are three times higher among online gamblers than traditional betting methods.

Gamblers will also be looking for guidance from the review over the controversial in-play betting system, promoted by international players William Hill and Bet 365, which allows punters to bet live on sports via their smart phones.

You can bet on the outcome of an event in Australia after it has begun but only via the phone or in person. However, British company William Hill claims that as long as punters keep their smart phone microphone on, it still adheres to the rule that live bets during sporting events are made by phone only.

Tripp says he wants to see a level playing field for all operators.

“The European operators continue to tread a very fine line in the way they conduct their business. We need to do everything in our power to ensure the government and obviously our customer base are happy with the middle ground that is found within the review.”

In 2013, the Department of Communications report into the Interactive Gambling Act 2001 called for industry to establish an advertising code of conduct to ensure advertising is not contrary to community standards and expectations.

A spokeswoman for the Australian Wagering Council, the peak body that represents the online sports betting and wagering industry in Australia including current members Bet365, Sportsbet, Unibet, the William Hill Group Australia and Betfair, says they are fully supportive of the recommendation and it is committed to working with industry, regulators and the wider community to ensure a code is developed sooner rather than later.

But she says that any discussion on the impact of advertising on problem gambling should note the recent report from Gambling Research Australia, The Marketing of Sports Betting and Racing, which concedes it is not possible to determine whether a causal relationship exists between problem gambling and exposure to gambling advertising in general, or to wagering and sports-related gambling advertising in particular.

“It’s important to note that legislation in each state and territory regulates the use of inducements and AWC members comply with those regulations. Statutory prohibition on the use of inducements in some states has seen a natural decline in the use of inducements across the wagering sector,” she says.

Independent MP Andrew Wilkie, the chairman of the Parliamentary Joint Select Committee on Gambling Reform that reported in 2013, says the proliferation of sports betting is a serious cause for concern.

“People are especially sick of wall-to-wall gambling advertising, particularly during G-rated television periods. Moreover the problem is only getting worse with the advertising spending going up and the amount being waged increasing dramatically,” he says.

Wilkie says the committee released a report into sports betting two years ago which provides a number of recommendations but both the “current and former governments have failed to act or do anything meaningful to address the problem”.

“For a start gambling advertising needs to be reined in and stopped altogether during daytime TV. Inducements and credit must be banned. And effective harm minimisation measures should be mandated.

“The current government inquiry into online gambling, including sports betting, is a sham seeing as three of the four terms of reference are only to do with protecting Australian online gambling businesses from their overseas competitors.”

This story was found at: http://www.smh.com.au/nsw/sports-betting-companies-spend-big-on-ads-but-the-regulator-is-watching-20150925-gjv6xa.html

As my Bet365 a/c has been very quiet of late, they have generously offered me up to a $200 AUD bonus.

“Simply make a deposit of 20 AUD or more and you will be entitled to a 100% Deposit Bonus up to a maximum of 200 AUD.”

Sounds great, I can deposit $200 and Bet365 will give me an extra 200 bucks for free! But once you read the fine print, it becomes apparent very quickly that it will be difficult to actually see any of that money in my hand at the end of the day.

“To bet with your bonus, simply turn over the amount of your deposit once on the sports and markets of your choice. Please note, you must have settled bets to the value of three times your deposit and bonus prior to making a withdrawal.”

So first of all you need to bet the amount you deposited to access the bonus bet. So if I deposit the max $200, I need to then bet $200 to be able to bet the $200 bonus. No worries, I’ll just bet against myself on a market getting as close to 2-1 odds for either result.

But wait, there’s even finer print…

“Any single bets placed at odds of less than 1/2 (1.50) will not count towards any turnover requirement. In multiple bets at least one selection must have odds of 1/2 (1.50) or greater to count towards any turnover requirement.”

So no loading it all up on 1.08 favs until you meet the withdrawal requirements. And now it gets even more complicated.

“Only bets placed on the first selection in any market/fixture combination, both pre-match and In-Play, will count towards any turnover requirements. Any subsequent bets placed on other selections in the same market/fixture combination will not count towards the turnover requirements. This term is applied in conjunction with the other restrictions.

As an example, once you have qualified, a bet on Man Utd to beat Chelsea on the Full Time Result market at odds of 1/2 (1.50) or greater will count towards the turnover requirements, however a subsequent bet placed on Chelsea on the Full Time Result market in the same game either pre-match or In-Play will not count towards the turnover requirements.

Where your first bet on any market/fixture combination is less than 1/2 (1.50), this bet and any subsequent bets on this market/fixture combination will not count towards any turnover requirements.”

So to actually withdraw the bonus bet out of your a/c, you will first need to bet the amount of your deposit getting odds of 1.50 or more (straight up or for at least one leg of a multi). And then, if I’ve read this correctly, you will need to gamble three times your deposit and bonus to be able to make a withdrawal. So if you deposit $200, and get the bonus of $200, you will need to have settled bets to the value of $1200 before you can make a withdrawal. This will not be easy to do when you are restricted to at least one leg being 1.50 or more.

I’m glad they put the following advice at the bottom of the email, because by the time you have gambled your way to try and turn the deposit and bonus into cash in your hand, you may indeed need some help!

Don’t let the game play you. Stay in control. Gamble Responsibly. Bet365 is committed to responsible gambling, for more information go to http://www.gamblinghelponline.org.au or call 1800 858 858.

Beaner

To think that problem gamblers could end up owing money to the agencies they have already lost all their money too is very disturbing to me. Like the growth in payday loan companies, problem punters can get drawn to the idea that they can bet today and pay it back tomorrow, especially if they have the belief they are going to win. The reality though is that the majority will lose, and the few that may win this time will no doubt lose the next week or the week after, for if this blog has taught you anything, you’ll know that winning consistently on sports betting is difficult, and it is never easy to turn a profit no matter how good a tipster or insightful a gambler you are. The lure of landing the big payoff bet is a false hope too, for again, as many punters that do pull this off once in a while, there are many more that try and fail and end up losing all their money chasing the big one.

I read about a punter who had a big bet on the EPL soccer last weekend (22nd August 2015), betting $15 000 on Swansea to beat Sunderland at 2 to 1. The match ended in a 1-1 draw. A quick analysis under the good bet theory shows that they were betting on a match with 3 possible outcomes while only getting a 2-1 return, which is not a good bet. If they’d bet on the draw, they would have got odds of about 3.30, which is a good return over the 3 outcomes. And I don’t care how big a favourite one team is over the other pre-match, on the ground anything can happen and there is no such thing as a sure thing in sport, and to bet on an event believing you can’t lose is always going to be reckless. And if one team is heavily favoured over another to win, then the odds will reflect this and the return will be so low it would not be worth gambling on, for the likelihood of a small return does not outweigh the risk of an upset result.

You would hope that the government and authorities will take steps to block this option for punters to get loans from sports betting agencies, but there is a conflict of interest too as any drop in gambling revenue will mean a drop in the amount of tax the governments collect. It is in the government’s best interest for their citizens to gamble at the current levels to maintain the expected income, which would also be factored into the yearly budgets. As has been discussed before, governments are now reliant on this stream of income. I’ve no doubt they do have a desire to help problem gamblers, but they are also more than happy for the rest of the population to gamble just enough, just below the threshold of what is classified as a problem gambler. Move along, nothing to see here…

Beaner

Sports betting: call to ban unsolicited credit offers as problem gambling rises
‘If this is the future of gambling, it is indeed frightening,’ says peak body for financial counsellors, concerned at tactics used to draw in punters

Michael Safi

Monday 17 August 2015

Sports betting agencies should be “urgently” banned from extending credit to punters, a new report has recommended, amid signs of a surge in gamblers seeking help for excessive online betting.
Inducements, unsolicited credit, tactically withholding payouts, and possible breaches of the Privacy Act are some of the alleged methods employed by sports betting agencies in a largely “uncontrolled” industry, according to the report by Financial Counselling Australia (FCA).

“If this is the future of gambling, it is indeed frightening,” the report said, arguing that if credit was not banned, bookmakers should at least be forced to comply with credit laws requiring them to formally assess whether a punter has any chance of repaying credit.

It also called for new punters to be required to nominate a maximum bet amount, a ban on advertising links between payday lenders and sports betting sites, and a national register for people who want to self-exclude (rather than each company keeping a separate register).

Betting revenues are thought to have surged since the proliferation of smart phones and legal changes allowing betting sites to advertise during sports broadcasts.

Just how much is being gambled online on sport is yet to be quantified, but the advertising spend by betting agencies increased fourfold between 2010 and 2013 to nearly $48m, according to monitoring firm Ebiquity.

Gambling help clinics in Melbourne and Sydney have reported a tripling and doubling respectively in the number of sports betting clients they have treated in the past few years, according to an investigation by ABC Radio’s Background Briefing.
Launching the report on Monday, the independent senator Nick Xenophon said he would introduce a bill shortly to ban betting on credit.

“[Online sports betting] turbocharges the risks of problem gambling. Internet sports betting firms are using aggressive, high-tech strategies to target young men, increasingly to the point of ruin,” he said.

One case study included in the report detailed how one man was offered up to $500 in free bets by one betting company, and went on to gamble away the proceeds of the sale of his home.

In another, a man attempted suicide due to his gambling debts and emerged from hospital to an offer by one company to take him to a boxing match.

At least one customer already in debt was encouraged to whittle down what he owed by betting more and was offered extra credit, according to an email obtained by FCA.

“We were also told by a former employee that sports betting companies swap customer account data, contrary to privacy legislation,” the report said.

“When a gambler ‘goes cold’ and stops betting with one company, the company swaps lists with another company, which then entices the person to resume gambling.”

The Australian Wagering Council (AWC), an industry group, said it would “carefully examine the issues” raised in the report, but said new regulations on the gambling operators were “unnecessary”.

“There is no evidence-based research to suggest that changes in consumer behaviour, including customers choosing sports betting in preference to other forms of gambling … has led to an increase in problem gambling,” it said.

“Wagering on sport comprises only 2.3% of Australia’s total annual gambling spend, with the vast majority, 52.4%, of Australia’s gambling happening on poker machines in pubs and clubs.”

The AWC said it agreed with the call for a national self-exclusion register and that credit – which it said had always been available from bookmakers – should never be offered unsolicited.

http://www.theguardian.com/australia-news/2015/aug/17/sports-betting-call-to-ban-unsolicited-credit-offers-as-problem-gambling-rises

I have set myself a goal of turning $20 into $1000 through sportsbetting.  This is an aside from the Champ Bros syndicate, which is travelling quite nicely in 2015 btw.  The idea is that if I can successfully achieve this, then I could theoretically turn $200 into $10k, and then $2000 into $100k.  The % growth is all the same, it’s just the numbers get bigger by a factor of 10 each scenario. So even though the betting amounts are quite small in these examples, I am looking to the big picture where I could duplicate these strategies with higher stakes in the future.

I started this challenge by depositing $20 into my Bet365 a/c on Saturday 18th April, and have not made any further deposits.  Currently the balance is $146 with some bets pending.  My strategy is to only place ‘good bets’, where the odds exceed the number of outcomes, and I have also been dabbling in the upset theory again, especially with the tennis.

During the last 3 weeks I have also come to the conclusion that the ‘low ball’ strategy is the best approach to maintain my balance and see it grow slowly over time.  This is a poker term for someone who likes to keep the pots small and chip away at their opponents, especially in a heads up situation where there are only 2 players. The theory is you won’t be committing chips into big pots and gambling on outcomes, but instead you believe you can outplay your opponent over time, so you keep the pots small, minimise your losses and eventually win all your opponents chips through superior play and forcing them into making mistakes. How I’ve adapted this idea is to place lots of smaller bets with the aim of making small profits that outweigh the small losses if the bet doesn’t win. Inside this I have also been using combo bets within my selections, which reduces the amount I can win if all the legs happen to get up, but it also is more likely to ensure a return even if I miss a few legs of either small profit or small loss.

E.g. If I pick 6 AFL games over a weekend that I like the lines for when pushed out to 2-1, I might group them into doubles or trebles depending on how likely I think the teams will go. With 6 games into doubles, there are 15 combinations. With 6 games into trebles, there are 20 combinations.

If I was willing to stake $5 for this bet, then I would place .33c on each double or 0.25c on each treble. The sports bet websites and apps are set up now so this easily done by choosing the combo bet you want and the amount you want to stake so you don’t have manually make each bet.

If I happen to miss a leg or two out of these games, I will still make some money or incur a small lose, and I will only get zero return if I get fewer results than the combo I chose, which hasn’t happened yet. It is a conservative approach to gambling, but I am patient and so far I have been very happy to see my $20 investment slowly grow.

The other interesting option I have been exploiting is the new ‘Cash Out’ feature all the sites are offering now. Once you have a few legs of your multi in the bag, you will see that your cash out option will usually be higher than your starting stake, so you have already made a profit if you choose to end your bet there. A few times I have cashed out early and maximised my return, as I didn’t like my chances with the outcomes of the other matches, and if those games went against me the return would have dropped to less than what I staked originally, whereas the cash out option guaranteed me a profit. This works especially well with the upset theory in tennis.

E.g. I have been backing the upset in tennis for short priced favourites. After watching the results for a few weeks it became apparent that there are many upsets in the tennis, even at the odds of 1.10 for the favourite. It was something that I explored a few years ago when I got fed up with my short priced tennis multis getting smashed by one of the odds on favs getting beat nearly every single multi.

The bet on the tennis I made the other day highlighted how a smart use of the cash out option made me a tidy profit.

I chose 5 matches and got the odds of 5.50, 4.00, 5.00, 6.50 and 4.00. I don’t really care who is playing or where, I just look for odds of 4-1 and over in the available games. I staked $5 on 10 x doubles of .50c each. The first 2 results I got happened to be both wins and the 3rd game was underway but not looking good as my player was a set down but had broken serve in the 2nd set. I was still in a great position though with 2 wins on the board, where the 5.50 and the 4.00 underdogs had both got up. Bet 365 was offering me cash out of around $21 at this point. I thought this was great, and here’s why. I had already made $11 I couldn’t lose (5.5 x 4 x .5), so if I let the matches play out this is what I would pocket regardless of the remaining results. I had already made a profit on my $5 investment. If I happened to get one more leg, I would then have 3 x doubles combos and over $30. As I watched the current game unfold it looked more likely that my player was going to lose, and literally after each point the cash out figure was dropping. I cashed in and got $20.10. Now I might have missed out on a potentially bigger payout, but I had also nearly doubled my worst case scenario regardless of the remaining outcomes, and it was this factor that I found most appealing. In these types of bets I only need 2 upsets to make a profit and that’s all I expect with such short priced favs. As it turned out the remaining favs all won easily and my decision to exit at this point was a sound one.

The aspect of my strategy that this highlighted the most is DON’T GET GREEDY, as greed leads to poor decision making.

I have also been using the cash out option to get some money back on bets where I would have ended up with a zero return. I’ll take the small loss at the risk of some massive turn around in the match were the team I chose comes back to win, as this rarely happens.

Remember Low Ball; small bets, small wins and even smaller losses over time equals a growing profit.

I am also using another simple staking approach that I learnt from successful poker pro Erik Seidel. Seidel used to be a backgammon champion, and he then worked in the stock market before turning to poker. What he learnt from his time trading on the share market he adapted to poker with a simple premise; how much should I invest in this hand? If it was a hand with a low chance of winning, he would want to invest less in it, whereas if he had a good starting hand, he would be willing to invest more in it. With this in mind, generally I am going to be investing less on bets that have less chance of winning and conversely I can risk a bit more on bets that I think are a good chance of making me a profit.

E.g. If I am choosing 6 matches and betting on doubles combos, I will stake a bit more as I am more likely to get some doubles and a return on my investment. If I am betting on trebles or 4-folds, I will stake less as these are a bit less likely to win, plus the returns are higher if they do so I can get to the same profit by betting less.

I’ve been trialling a lot of bet types, mainly trying to find good bets in the AFL that look likely to return a profit over time. The soccer draw theory is also doing well, and I haven’t explored too many other sports yet as my sporting interest lies mainly with Aussie rules football and the English soccer. The tennis upset theory is also showing promise, as I like the odds you get backing the upset for a head to head match with 2 outcomes, even if the other player is heavily favoured to win.

Remember, upsets happen!

In the AFL I am taking a few approaches. I am using the Alternative Handicap option (Pick your own line), where I choose the team I think is going to win and then push the line to get a 2.10 return. I am looking for teams that I think will win by more than the bookies margin, and by pushing the line a few points passed that, I get the 2-1 I am looking for. The other approach is to find teams that you think will get closer than the line suggests, so they will lose by less than predicted. When you look at the odds for both teams once you get the 2-1 odds both ways, there is usually about an 8 or 9 point spread which I call the bookies margin, because if the result falls into that points spread, I can’t win no matter which team I backed.

E.g. Carlton v Brisbane Sunday 10th May

Brisbane +21.5 – 2.05

Carlton -29.5 – 2.10

With these lines to get just over 2-1, Carlton has to win by 30 or more and Brisbane has to lose by 21 or less for me to collect, giving the bookies a 9 point spread where they will win.

The other bet I am doing quite well out of is the first score option. There are 4 outcomes for this bet in each match, home goal, home behind, away goal and away behind. What I noticed when I examined the odds for this option is that quite often there were returns of up to 4.50 for one of the options. I like this a lot; a 4.50 return for a bet with 4 outcomes! This is a good bet. I don’t care that that option has been deemed less likely to occur, probably through the data Bet365 has accumulated over the years, and I’m sure the AFL players in these matches aren’t trying to conform to the data either.

E.g. AFL round 6 (still in play)

I went through all the games and picked the first score option that paid the highest odds of 4-1 and over for each match. In some games all the odds are less than 4-1 so I leave them alone. This is what I backed with their odds:

St Kilda Behind – 4.00 (Win)

GWS Goal – 4.25 (Loss)

Gold Coast Goal – 4.50 (Win)

Melbourne Behind – 4.50 (Win)

Essendon Behind – 4.50 (Loss)

Brisbane Goal – 4.25 (yet to play)

West Coast Behind – 4.50 (yet to play)

So there are 7 legs, and I grouped them into doubles, giving me 21 combos. I staked .25c each combo so the bet cost me $5.25. The reason for doubles is that this is a hard bet to win when considering the possible outcomes. A double is 4×4 = 16 possible outcomes, where a treble is 4x4x4 = 64 outcomes; quite a big difference. Obviously the payout is greater for the trebles, but the other thing to consider is that there are 35 bet combos with the 7 legs, so using the min bet of .25 on Bet365, it would cost $8.75 for a less likely win. If I had more starting money I would consider this option as the potential payouts would be nice (4.5×4.5×4.5 = $91.13x.25 = $22.78), but there is a greater likelihood of getting 2 wins and no payout at all, which isn’t the risk/reward strategy I am following in this challenge.

So far I have won 3 out of 5 matches, a great result for the good bet theory with 2 games still to play. If I had of bet trebles, I would already have won $20.25 (4×4.5×4.5×0.25), and one more win out of the remaining 2 matches would give 4 more combos, and 2 wins 10 combos. But this is all speculation and we are in the real world here.

My wins so far have guaranteed me a min return of (4×4.5x.25) + (4×4.5x.25) + (4.5×4.5x.25) = $14.06, a profit of 267.8%.

The current cash out value is sitting at $19.53 which is very tempting. But one more win will increase the combos to 6 and a return of over $24, and 2 more wins will increase the combos to 10 with a max return of $47.28. So to take a $5 gain here at the expense of a much higher payout isn’t such a smart move.

The difference between this and the tennis scenario earlier is that the tennis results were relying on the underdog to get up and win against the heavily fancied favourite, whereas these results are still good bets, where I am getting more than 4-1 on the 4 possible outcomes.

Poker pro Chris Ferguson (aka Jesus) once said something along the lines that it is worse to fold a potentially winning hand than it is to stay in with a potentially losing hand. I like to apply this logic to the cash out option, where it is best to risk losing a small amount if I cash out early by seeing the bet through with the potential to win much more. Over time in this scenario, you will make more money by staying in than cashing out early, as the upcoming bets are good bets where your reward is greater than your risk.

The $20 Challenge betting strategy summary:

  • Don’t make big bets, as you can always lose on any bet you make – there are no sure things.
  • Aim for small wins and lots of them.
  • Use the cash out option to minimise your losses or take a profit above your potential payout if the other bets are likely to lose.
  • Make as many ‘good bets’ as possible and gamble on these.
  • If doing large multi bets, aim for doubles or trebles as you are more likely to get a return instead of an all or nothing result.
  • Don’t get greedy and don’t take any result for granted.
  • Be patient and disciplined.
  • Stay smart.

Beaner

This is the formula to calculate the vigorish percentage for three-way events:

v = 100 * [(1/p + 1/q + 1/t) – 1] / (1/p + 1/q + 1/t)

Where v = vigorish, and p, q and t are the decimal payouts for each outcome.

This formula is most usefully applied to calculating the vigorish imbedded in the odds of a soccer game, where there are three result possibilities; the home win, the draw and the away win.

To see how this formula works, I thought it would be worthwhile to look at the differences in the vigorish collected by 3 different sports bet agencies for the same soccer match.

 

UEFA Champions League 18th September 2013: Manchester United v Bayer Leverkusen

TAB Sportsbet:  1.62/ 3.75/ 5.00

Sportsbet:  1.83/ 3.40/ 4.75

Bet365:  1.83/ 3.60/ 5.00

 

Using the above formula, the vig results are as follows:

TAB Sportsbet Vigorish

P = 1.62, q = 3.75, t = 5.00

v = 100 * [(1/p + 1/q + 1/t) – 1] / (1/p + 1/q + 1/t)

v = 100 * [(0.6173 + 0.2667 + 0.2) – 1] / (0.6173 + 0.2667 + 0.2)

v = 100 * [1.084 – 1] / 1.084

v = 100 * 0.07749

v = 7.75%

 

Sportsbet Vigorish

P = 1.83, q = 3.4, t = 4.75

v = 100 * [(1/p + 1/q + 1/t) – 1] / (1/p + 1/q + 1/t)

v = 100 * [(0.5464 + 0.2941 + 0.2105) – 1] / (0.5464 + 0.2941 + 0.2105)

v = 100 * [1.051 – 1] / 1.051

v = 100 * 0.04853

v = 4.85%

 

Bet365 Vigorish

P = 1.83, q = 3.60, t = 5.00

v = 100 * [(1/p + 1/q + 1/t) – 1] / (1/p + 1/q + 1/t)

v = 100 * [(0.5464 + 0.2778 + 0.2) – 1] / (0.6173 + 0.2778 + 0.2)

v = 100 * [1.0242 – 1] / 1.0242

v = 100 * 0.02363

v = 2.36%

So it is easy to see from these calculations that TAB Sportsbet is taking the most tax per bet on this game, while Bet365 is taking the least.

The other appealing figure from these odds surveyed is the 3.75 being offered for the draw by TAB Sportsbet.  If you are interested in betting on the soccer draw like I am, it would be in your interests to shop around to ensure you get the best odds for the draw on the matches you want to bet on.

The difference in odds is significant enough to warrant chasing the best price, and if you have learnt anything from the Champ Bros blog so far, you will understand that it is difficult to make a consistent profit from sports betting, so any edge you can find over the bookies will pay dividends in the long run.

The next post is going to examine the difference between Vigorish and Overround, as these terms are often interchanged incorrectly as they actually have different values.

Beaner