Posts Tagged ‘Advertising Campaigns’

If you watch any free to air TV you are likely to have seen a Sportsbet Ad – “Hey fellas!”  These are on regularly over the weekend and during footy games that are broadcast by Ch 7.  If you listen to SEN1116, every morning they cross to someone from Sportsbet, or whoever is paying them for time to get an update on the odds for the next round.  This has become so normalised that betting and the AFL have become synonymous with each other.  The AFL lists Crownbet as one of their Official partners (while ironically also having Carlton Draft and Drinkwise as partners), so when you look at the upcoming games on their website, Crownbet have the odds ready for you, and if you click on one of the odds by mistake, you get taken straight to a betslip on the Crownbet page.  I wonder how many kids have done that, wishing they had $10 to bet on their favourite team….

 

Sport and betting don’t have to go together, but kids don’t know that

By Louise Glanville

22nd July 2018

By the time they are teens, and certainly before they reach adulthood, kids in Victoria are being influenced by an industry with deep pockets.

Awkward conversations with tweens about everything from smoking and alcohol to sex and drugs have become a fact of life. Uncomfortable? Maybe. Necessary? Without a doubt.

And so it is these days with yet another, perhaps less obvious, public health issue; gambling.

Remember when you could watch sport without seeing a gambling ad? The thing is, kids don’t.

Bombarded by an excess of ads, invitations, promotions and inducements delivered via smartphone, TV, computer, billboards and at matches, a large majority — 75 per cent — of kids aged 8–16 years believe that betting on sport is normal.

By 18, many have started betting themselves, unaware or ill-equipped to manage the associated risks and potential harms, which range in manifestation and severity but typically involve one or a combination of financial hardship, emotional distress, family conflict and difficulty with work or study.

Sport-related gambling turnover soaring

The turnover from sport-related gambling in Victoria has increased significantly over the past decade and is putting young men, especially, at greater risk of gambling harm.

This is borne out by newly released research led by Dr Rebecca Jenkinson of the Australian Institute of Family Studies, Weighing up the odds: Young men, sports and betting, which looked at the motivations, attitudes and behaviours of 18–35-year-old men exposed to gambling advertising.

An alarming, but not surprisingly high proportion (70 per cent) of the 335 bettors in the quantitative study of more than 400 young men were found to be at risk of, or already experiencing, gambling harm. Of these, 15 per cent were considered to be over the threshold for “problem gambling” as measured by the Problem Gambling Severity Index, a tool for estimating a person’s risk of gambling problems and, consequently, harm.

Eighty-one per cent reported having used at least one form of betting promotion in the previous 12 months, such as sign-up bonuses (58 per cent) and multi-bets (49 per cent). And two-thirds (64 per cent) said they had bet on sports while affected by alcohol, half of whom spent more money or placed more bets than they would have had they not been drinking.

Bettors who gambled weekly were significantly more likely to spend more on bets across more sports, use multiple online betting accounts, be motivated by boredom and chase losses — all warning signs of harm.

So what does this tell us?

Kids targeted by gambling industry with deep pockets

By the time they are teens, and certainly before they reach adulthood, kids are being influenced by an industry with deep pockets that, according to the Standard Media Index, spent $234.5 million on gambling advertising in Australia in 2016, up from $89.7 million in 2011, excluding sponsorships and in-program content. It’s no wonder young adults are engaging in risky gambling and experiencing harm.

While both state and Commonwealth governments have recently taken action to address where and when the gambling industry can promote its products, the community too has a responsibility to ensure that young people have the knowledge and tools they need to think critically, and make informed choices, about gambling.

As part of her research, Dr Jenkinson also conducted interviews with a small sample of CEOs and regional general managers of Victorian sporting clubs and leagues, parents and bettors.

The majority felt there was a need for greater regulation of sports betting advertising, and most noted that sports betting was too easily accessible, especially for those who might be experiencing harm.

Clubs must help members make informed gambling choices

Interestingly, all of the sports administrators interviewed believed that sporting leagues and clubs should play a role in supporting members to make informed choices about gambling.

The Victorian Responsible Gambling Foundation is partnering, through our Love the Game program, with elite soccer, rugby union, cricket and all 10 Victorian AFL clubs, as well as 300 community sporting clubs, to counter the normalisation of gambling in sport.

The decision by these clubs to reduce the exposure of fans and players to sports betting advertising, and thereby challenge the assumption that sport and betting go hand-in-hand, demonstrates the importance they place on this issue. I applaud their commitment.

This weekend’s dedicated AFL Victoria Love the Game Round provides an opportunity for all Victorians — fans and players alike — to share and celebrate as a community all the things we enjoy about footy, which have nothing to do with gambling.

And it offers an ideal opening for parents, teachers, coaches and other influential adults to talk to the kids in their care about gambling risks and harms so that they can develop a balanced, realistic understanding of how gambling works.

You and I know that sport and betting don’t have to go together. It’s time to let kids know that, too.

Love the game, not the odds.

Louise Glanville is CEO of the Victorian Responsible Gambling Foundation.

http://mobile.abc.net.au/news/2018-07-22/sports-gambling-afl-sporting-clubs-favour-kids-over-betting/10011962?section=sport

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Australia has the highest rates of problem gambling in world, and the normalising of it through advertising and imbedded dialogue during live sport is going to affect generations to come.  Is it possible anymore to watch a game of AFL without a refence to the odds and the sportsbet favourite, from the commentators to the ads to the cuts to Sportsbet?

 

Online, interactive sports gambling addiction takes heavy toll on young men, says Tim Costello

While poker machines have been a perennial concern for problem gambling among older Australians, there is a slick and deceptive juggernaut quickly taking hold of young men — sports gambling.

According to Alliance for Gambling Reform spokesperson Tim Costello, the nature of watching live sport as a young man in Australia has changed dramatically.

Men are no longer taking an interest in just whether their team wins, they are financially invested in games they might have never watched because they have a wager on the outcome.

“Sports betting is the fastest growing level of addiction,” Mr Costello said.

“Pokies target middle-aged women who are invited to go to a club, dress up and someone opens the door for you and you sit there and devastate your life.

“Sports betting targets young men and that’s a rapidly growing area of addiction.”

Mr Costello’s thoughts have been echoed by an Australian Gambling Research Centre report into interactive gambling, which states that sports and race wagering are the dominant forms of interactive gambling in Australia, and interactive gamblers are more likely to be young men.

It is one of the key issues that will be discussed today at the University of Wollongong’s Innovation Campus for The Spectrum of Gambling Harms Seminar.

Governments to blame for sports betting rise: Costello

Mr Costello said Australia had the highest rates of problem gambling in world, as well as being home to 20 per cent of the world’s poker machines.

He rejected the concept that betting was part of the Australian character, and has levelled the blame for the prevalence of gambling in Australia at state governments.

“The immoral failure of state governments to protect the vulnerable and instead allow more pokies is one of the big reasons [for problem gambling in Australia],” he said.

“Incessant sports betting and the lax rules that allow kids to be targeted with what are gambling products when the footy and cricket are on — that’s another one of the reasons.”

But Clubs NSW spokesperson Anthony Ball said the majority of people who played poker machines did it safely and within their budget.

”There’s a small fraction of the population that doesn’t and we’ve been committed to looking for ways to help people who do have a problem to help themselves,” he said.

“Australians are punters and it’s part of our history and culture and there’s no doubt pokies are a popular form of recreation for the working-class man.”

He said problem gambling rates in NSW had been falling and were below one per cent of the adult population.

“Clubs for a decade have been heavily invested in providing education for their staff and becoming better at identifying problematic behaviour.

“There is an abundance of information and people to talk to, and we want them to understand how poker machines work and allow people to exclude themselves using a web-based interface — every club with gambling does that and they care about their members.”

How interactive gambling can take hold

While a poker-machine player has the gatekeeper of a club employee, when it comes to interactive gambling it is done in private and on phones and home computers.

A problem gambler can place bets quietly and repeatedly without anyone seeing them to identify that there is something wrong.

ABC RN contributor Leigh shared his story of gambling addiction that eventually saw him convicted for fraud after stealing $130,000 from his employer to fuel his addiction.

“The bets would range anywhere between $5,000 and $20,000 a day. I would bet until 3:00am, try to sleep for three hours and bet again for another three hours on online racing in the United States,” he said.

“I always thought the stereotypical gambling addict was a working-class, middle-aged man or woman, sitting at their local club, feeding their favourite pokies machine four or five nights a week, but I rarely ventured into the local TAB.”

Mr Costello said each problem gambler in Australia will lose about $1,100 dollars per year, which is the highest in the world.

Singapore is next highest for losses ($800), then Ireland ($600).

“Having done this for 20 years, you start to think ‘maybe it’s time to give up’, but the encouraging thing is that we now are seeing such disgust from the public at sports betting,” Mr Costello said.

“We’re going to get a ban on sports betting ads before 8:30 at night, and that’s pressure the Federal Government has been brought under, so that’s a win.”

 

By Justin Huntsdale

Posted 6 Sep 2017

http://www.abc.net.au/news/2017-09-06/sports-gambling-taking-hold-of-young-men/8877420

In a move that probably doesn’t go far enough, the federal government has instigated a policy so that no gambling ads will be allowed before 8:30pm on Australian TV.  I personally feel gambling advertising is a blight on the enjoyment of sport, especially when commercial TV and radio sell out to the sports betting agencies, as the AFL has done, to line their pockets at the expense of problem gamblers.  Listening to 3MMM makes me feel ill with their sponsors seemingly more important than the games they are supposed to be covering.  Maybe one day our kids will be able to just enjoy being sports fans without constantly being bombarded with odds and deals and specials as well.

Beaner

 

Gambling advertising to be banned during live sporting events

Prime Minister Malcolm Turnbull has confirmed the Government will ban gambling advertising before 8.30pm during live sporting events, and for five minutes before and after the start of play.

ABC News revealed last month that the plan had been taken to Cabinet.

It faced a backlash from the executives of some of the nation’s biggest sporting codes, who argued restricting gambling advertising would slash the value of the television rights their codes attract.

But speaking in the United States before his flight back to Australia on Saturday morning, Mr Turnbull said the plan would go ahead.

“Parents around Australia will be delighted when they know that during football matches, and cricket matches, live sporting events before 8:30pm, there will be no more gambling ads,” he said.

“There are no gambling ads allowed before 8:30pm generally, but there’s been an exception for a long time, of live sporting events.”

Mr Turnbull said the ban would not apply to racing.

Executives from the AFL and NRL had been lobbying Communications Minister Mitch Fifield to scrap the plans.

ABC News had also been told Cricket Australia was pushing against the change.

After 8:30pm, the status quo will remain.

“The gambling companies have actually been at the forefront of calling for just these types of restrictions,” Senator Fifield said.

“The Responsible Wagering Council have been urging the Government to look at this area because they recognise that there’s a need for change.”

Ban a ‘good, big first step’: Xenophon

The gambling policy could help secure Senate crossbench support for other media reforms dealing with ownership and reach restrictions.

Senator Nick Xenophon has long campaigned for restrictions to gambling advertising, and commands three votes in the Upper House.

He described the announcement as a “good, big first step”, but said he wanted further protections put in place to force regional broadcasters to produce local content as part of any broader media shakeup.

The Greens seemed unlikely to support the measures, while Labor maintained it needed to see the detail.

“We do want to see a diversity of voices available in the Australian media environment,” Deputy Opposition Leader Tanya Plibersek said.

“We need to see the details of what the Government is proposing, what we frequently see is that Malcolm Turnbull delivers less than people expect.”

The Coalition has also proposed changes to the “anti-siphoning list” which makes sure certain sports are broadcast on free-to-air networks, giving pay television a better chance of bidding for major events.

Government ‘scraps licence fees’ to fund lost ad revenue

The nation’s free-to-air television networks had also raised concerns it would eat into their advertising revenue, and demanded their Commonwealth licence fees be cut to fund the losses.

Networks pay about $130 million per year for their broadcast licences.

Under the new model, that would be replaced by what is called a “spectrum charge” of about $40 million.

“In the last budget I cut free-to-air licence fees by 25 per cent, my predecessors have also cut licence fees,” Senator Fifield said.

“So it’s been something that both sides of politics have recognised that the licence fees are something that are really from a bygone era.

“What we have done is taken the opportunity to not only provide a shot in the arm for free-to-air broadcasters, but we have taken this opportunity to provide a community dividend in the form of further gambling advertising restrictions.”

Free TV Australia said it was a “tremendous” package that had been agreed to by the industry.

“There’s nowhere else in the world that licence fees are charged like this, it was a complete anomaly,” chairman Harold Mitchell said.

Australia’s third largest network, Network Ten, had been hoping for a cut in its licence fees as it battles to survive in the tough television advertising market.

“The Government’s package provides very welcome, immediate financial relief for all commercial free-to-air television broadcasters,” Network Ten chief executive Paul Anderson said.

“It provides a boost for local content and the local production sector.

“Recent financial results and announcements from across the Australian media industry clearly demonstrate that this is a sector under extreme competitive pressure from the foreign-owned tech media giants.

“This package is not just about Ten or free-to-air television. It is about ensuring that there is a future for Australian media companies.”

By political reporter Matthew Doran, Updated 6 May 2017

 

http://www.abc.net.au/news/2017-03-17/why-all-gambling-ads-should-be-banned-during-sporting-matches/8363232

The amount of gambling advertising our kids are being exposed to on a daily basis would make it seem like gambling is now just a normal part of sport.

By making it seem normal, we don’t consider the risks in the same way we have in the past. And young people don’t always realise the difference between ads and reality, seeing betting as a quick, easy way to make money.

Gambling is seen as a normal part of sport, but it doesn’t have to be.

There are a number of myths surrounding gambling. Let’s debunk a few of them.

Myth 1

Sports betting ads don’t encourage kids to want to gamble as they’re not targeted to them.

Research found nearly a quarter of adolescents said they are more likely to gamble on other forms of gambling after seeing sports betting advertisements1

Myth 2

Adults are more exposed to gambling than kids.

Research found that exposure to gambling advertising was higher for 13 to 17 year olds than adults2

Myth 3

Betting on sports isn’t as risky as other forms of gambling because it involves skill.

Knowing a lot about a certain game of sport doesn’t guarantee a win. The best goal scorer doesn’t always kick the most goals, the favourite in a horse race doesn’t always win. It doesn’t matter how much you know, or your perceived “skill” level, because there’s no such thing as a sure bet.

Exert from: http://www.lovethegame.vic.gov.au/

With the 2017 AFL season nearly upon us, the sports betting agencies are gearing up for another onslaught of advertising across TV, Pay TV, radio, newspapers and the internet.  It really depresses me that our local game is now in bed with the betting agencies, so closely linked that the AFL relies on the money, while at the same time warning the AFL players of the dangers of gambling.  It was pleasing that some of the players have made comments about this irony recently, and with many AFL players now family men, they are also acutely aware of the responsibility they have to raise their own children in a gambling free environment – which is difficult to avoid when their kids are watching daddy on TV and there is a sports betting ad or odds update during every commercial break after a goal has been kicked.

GAMBLING advertising during AFL games is “out of control” according to Western Bulldogs premiership captain Easton Wood.

Wood took to Twitter during the telecast of Friday night’s AFLW game between the Bulldogs and Adelaide to raise his concerns and asked fans whether they agreed.

Wood’s tweet was retweeted more than 1000 times and had more than 2700 likes. Most of the replies were strong in their support, however some queried whether he would be prepared to play for less money if the gaming industry pulled its financial support for the game.

In a note attached to the tweet, he said the Bulldogs this week had their annual education session with the AFL, which he described as “both informative and well run.”

But he questioned why there was so much gambling advertising if gambling was such a big issue that it required an annual information session from the League.

“Why – as an industry – do we support the onslaught of gambling advertising you’re now faced with when watching an AFL game?” he wrote in the tweet.

“The obvious issue here is the effect this advertising has on children every time we pull on our boots. The big question is do we think the normalization of gambling – particularly to kids – is acceptable in this day and age?”

Friday night’s match was broadcast live on Fox Footy in Victoria, but the gambling industry advertises across all forms of live sport. The industry standard is that 10 per cent of advertising during live sport broadcasts can promote sports betting.

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Easton Wood

RESOLVING the issues surrounding gambling in the AFL won’t be easy but the conversation needs to happen, Geelong veteran Harry Taylor says.

Taylor said it was a concern to him that the eldest of his three children was able to name the gambling-related advertisements he saw when watching sport on TV.

However he said further education and discussion were critical if answers were to be found on the appropriate relationship between gambling and professional sport.

“When my eldest can name a lot of the ads on TV, that is a bit of a worry,” Taylor said.

“It’s certainly something that we need to keep talking about [and] educating people about. It’s not as simple as just cutting them out of the AFL.”

Western Bulldogs premiership skipper Easton Wood put the issue back on the agenda at the weekend when he questioned the level of gambling advertising during televised AFL games.

Wood wrote on social media: “Do we think the normalisation of gambling – particularly to kids – is acceptable in this day and age?”

Taylor said more education was needed for AFL players and society in general.

From the Age, July 15 2016

by Greg Baum

When Nick Xenophon and Andrew Wilkie announced their mission to loosen the nexus between gambling and sport in Australia on Thursday, it was not hard to imagine that in the offices of some corporate bookies, the first thing they did was to frame a market on the likelihood of the politicians’ success, complete with cash-back options and bonus bets.

The next thing would have been to commission an advertising campaign featuring a bar and a couple of dorky young men frothing at their mouths while stroking their unshaven chins – quite dextrous, really – and two young women in the background, bestowing on them a patronising roll of their eyes.

“This is the gift horse everyone makes sure keeps its mouth shut.” Illustration: Jim Pavlidis.

It used to be said that Australians would bet on two flies crawling up a wall. It was an innocent enough image, implying friendly competition between mates at the manageable level of whatever they had in their pockets at the time, even if it did gloss over the certainty that one of them would always pick the wrong fly, yet refuse to give up, convince himself that the next fly on the other wall was a dead-set cert and be wrong again, with consequences no one much talked about then.

Now the cliche would be that Australians would bet on any two of thousands of contingencies arising out of happenings – not always sport – anywhere in the world, offered to them by a corporate bookie and outlaid and – sometimes – redeemed at the push of a smartphone button, no longer limited to loose change and ready cash, nor even by state or international borders, not restricted at all. Merry-making mates and the girls who so generously indulge them don’t come into it, no matter what the ads say.

The punt has become institutionalised, a miserable process. Australians used to be sceptical about institutions. Now we wear their T-shirts.

I can’t remember an election campaign like the most recent in the way the bookies’ markets were reported and dwelled upon about as prominently as the polls. The usual justification was that polls were not reliable, but the bookies rarely got it wrong. But they did this time.

Where does that leave us? Here, that the gambling industry has infiltrated every part of Australian life and become a massive force in it. Expect at the next election to hear Prime Minister Malcolm Turnbull – if it is still him – declare not that he is confident of victory, but that he sees himself as a $1.05 chance.

We’ll confine ourselves here to sport. There, it is a matter of following the money. If you bet on sport, some part of your wager goes to a television network in the form of advertising revenue, then on to a sporting body as vast rights fees. If you play the pokies at a club venue, the profits go directly to the club and form a major and growing part of their incomes (but not at North Melbourne). Downstream, this leads to social dysfunction estimated by some to be as endemic as the legacy of alcohol abuse.

But this is the gift horse everyone makes sure keeps its mouth shut.

Sports bodies make vague noises about social commitment and their dedication to developing other forms of income, all the while collecting more and more of this guaranteed jackpot. Just this week, it emerged that Collingwood had promised renovations to a pokies pub it owns in Ringwood, but only if it was allowed to install 10 more machines. Bookies are no better: they preach responsible gambling, but pay fast-moving lip service to it in almost comical disclaimers at the end of ads, small print in smaller voices.

The least but most obvious effect of all this calculated conditioning is to the amenity of the sports fan. Whether on television or at the ground, the bookies and their spiel are in your face: in ads, on an expert panel, on the scoreboard, in the call. Briefly, even the industry realised that they were giving people the irrits, and pulled their heads in, but only a little. This is where Xenophon and Wilkie would like to start, by reducing or even banning gambling advertising during sports broadcasts and at venues.

They know the power of the medium, for good and evil. That power was central to successful crusades on smoking and the road toll.

Just this week, it was announced that the AIDS epidemic in Australia was over. That fight began with a spectacularly memorable public education campaign more than 20 years ago. If messaging makes this sort of impact, then so must its absence. The Australian Wagering Council knows this. Its defence of the status quo is that betting advertising can be a force for good, directing punters to Australian providers rather than those nasty off-shore outfits.

Political will is negligible. In the election campaign, gambling reform was a non-issue, not mentioned by Labor or the Coalition and rarely even by the Greens, who have the most stringent policy.

The many schisms in the new Parliament offer hope for Xenophon and Wilkie, but only if one of the major parties warms to their objective, which seems unlikely. Otherwise, they might as well try fence in the industry with fly swats. They won’t surrender, but the bookies would say that you can have $10 the pollies, with the margin set at 80 points of order.

http://www.theage.com.au/sport/gambling-reform-dont-bet-on-it-20160715-gq6rxh.html

As I have mentioned previously, nothing is for free, especially when it is from a sports betting agnecy.  Read the dot-points to see where the problem lies:

Notice

And yes, the PDF I was emailed did look this crappy.

Beaner

http://www.abc.net.au/news/2016-04-22/social-media-games-potential-gateway-to-problem-gambling/7346018

By Norman Hermant

People who play simulated gambling games for free online are more likely to become problem gamblers in real life, according to a report from the Australian Gambling Research Centre (AGRC).

Report’s key findings:

  • Children are more exposed to gambling than ever before
  • Online games are blurring the lines between simulated and real gambling
  • The games create unrealistic expectations about real-life gambling

The report also said the easy access to free gambling games on smart phones and tablets was a major concern.

The AGRC — part of Federal Government’s Australian Institute of Family Studies — said more and more people saw gambling as a part of everyday life and they were being exposed to gambling at younger ages than ever before.

“Young people today are growing up around these electronic games,” said Anna Thomas, one of the authors of the Is It Gambling Or A Game? report.

“This is introducing gambling to them at a much younger age than you’d normally expect.”

The report — a compilation of online gambling related research over the last 15 years — said the proliferation of gambling games raised a number of red flags:

  • Because the online games are so realistic, the lines between simulated gambling and real life “commercial” gambling are increasingly blurred.
  • Simulated gambling is accessed increasingly through social media platforms such as Facebook and Twitter. Players are heavily exposed to commercial gambling site advertising on these sites.
  • In simulated games, players are protected from the consequences of losing — they can just play again if their luck turns. That creates unrealistic expectations of gambling in real life.

“That’s the danger of these kinds of games,” said Jake Newstadt, who sought help for his gambling problems two years ago.

“They kind of plant potential messages inside of us that we’re not really aware of.”

 

‘It can become quite addictive’: reformed gambler

Mr Newstadt, 25, started gambling at age 12.

He now works as a project worker helping problem gamblers. He is not surprised by the popularity of simulated gambling games — everything from slot machines, to roulette, to online poker.

“On some level, these games do the same thing as real gambling,” he said.

“They trigger something in the brain where there’s this moment of anxiety about not knowing whether this result is going to go our way or not … and that pattern can become quite addictive.”

The AGRC report also raised concerns about online games that disguise their gambling components.

These games have nothing to do with gambling as a central theme. But they have opportunities to gamble embedded in the game.

The wildly popular online game Counter Strike: Global Offensive (CS:GO) is largely a first person shooter.

But players quickly learn the action is also a platform for numerous gambling games.

“They don’t explicitly say it, but that’s definitely what it is,” said 19-year-old Ashley Walton, who has been playing CS:GO for three years.

In CS:GO, players can purchase keys for around $3. The keys open digital cases, which reveal “prizes” a player can win — mostly different kinds of weapons to use in the game.

In a display box on the screen, the potential prizes slide by until one stops in the prize window.

“That was probably the first time I actually dabbled in gambling with real money,” said Mr Walton.

There is no limit on how many keys a player can buy. The prizes vary in value in an off-site digital aftermarket, where buyers will pay up to $1,000 for very rare items.

But Mr Walton said most of the prizes were worth less than the $3 the keys cost.

“The appeal for me was I just wanted to make money from it, while getting the items I wanted,” he said.

“But that fell through.”

Most parents unaware of simulated gambling

Anna Thomas from The Australian Gambling Research Centre said most parents were not aware of the gambling features embedded in many games.

“It can be a game that overtly has nothing to do with gambling,” she said.

“You may have no idea that (your kids) are actually going into a room … and having that experience in another game that’s really something completely different to gambling.”

One of the report’s key recommendations is much more thorough regulation of these games.

Currently, computer games are regulated by the Commonwealth’s Classification Board.

“There’s a need for much more consistent and comprehensive information and advice,” Ms Thomas said.

“You might have the same game that on one platform is rated M, on another platform may have no rating at all, or 12 plus. Very little information to guide players or parents who are looking at the games that their children are playing.”

 

AAP
April 3, 2016 7:45 PM

WHATEVER the solution to the AFL’s vexed issue of betting, League chief executive Gillon McLachlan is adamant it is not prohibition.

McLachlan admits there is some unease within the AFL about whether the League and its clubs should benefit from betting revenue, given the well-known social problems of gambling addiction.

But he added that there was a balance on issues such as gambling advertising at matches.

McLachlan said the AFL had worked with TV broadcasters so there were no live odds shown while the game was being played.

“People’s views are different – a number of people have very strong views about wagering,” he told ABC radio on Sunday.

“I have a view that is not universal around the AFL … that things that are legal and part of our game, our job is then to contextualise that.

“I’m also real about wagering – we are better off having relationships with wagering companies than not because we get access to information.

“We can protect the integrity of our competition.”

McLachlan added the revenue from gambling sponsorship helped the game’s growth but said it was an issue debated “reasonably regularly” at League headquarters.

He also said there is evidence that betting habits are changing, rather than more people are gambling on sport.

“The data basically is that betting is not growing, it’s just skewing from racing across to sport,” he said.

“The runaway train that people are talking about is not reflected in the numbers, (they’re) referring to a change.

“Maybe that means there’s a different profile of the people who are betting.

“I’m not in denial of the problem … the solutions are not as easy as people would think.”

April 3, 2016

Farrah Tomazin

Sports betting agencies are adopting similar marketing techniques used by the powerful tobacco lobby to convince people that online gambling is an intrinsic part of Australian culture, new research suggests.

As the Turnbull government prepares to unveil reforms to crack down on foreign bookmakers, a study has found that betting giants are increasingly using gender stereotypes, fan rituals and images of mateship to “normalise” online wagering through highly targeted advertisements.

“The same playbook that we saw in tobacco and alcohol is happening again,” said Samantha Thomas, a public health academic at Deakin University, which led the study.

“It’s being depicted in advertising as though it’s part of Aussie culture – this idea that if you’re a true Aussie bloke, you go to the pub, you hang with your mates, you watch your sport and now you also gamble on sport as well. We should all be smarter about the way these companies seek to normalise their product.”

The study analysed 85 advertisements from 11 local and international gambling companies, including Ladbrokes, Sportsbet, William Hill, Bet365 and Crownbet.

It found that over three quarters of ads used imagery relating to sports fan rituals (such as images of fans cheering for their teams at stadiums or while watching TV); about half contained symbols of mateship (such as gambling being something you do with your friends at the pub); and about a quarter objectified women (who often appeared in the ads playing a subservient service role to men).

One Sportsbet ad for instance, described the bikini as “one of man’s greatest inventions” while a man poked the breast of a woman in her bathers as she sat by a pool. In another ad by Betfair, a James Bond-type character in a suit played table tennis with a woman wearing a bikini while the voiceover states: “When you have power, you can do what you want. With whoever you want, whenever you want, wherever you want, as many different ways as you want.”

The research found 10 main types of “appeal strategies” were used by betting agencies to market sports wagering, including sexual imagery; thrill and risk; sports fan behaviours; mateship; winning; social status; adventure; patriotism; happiness; and power and control.

But experts say the ads should serve as a cautionary tale, particularly in the lead up to the Olympics, which Associate Professor Thomas warned could end up being “one of the biggest betting events the world has ever seen”.

The research is likely to add to concerns about cashed up bookmakers pumping millions of dollars into advertising and corporate sponsorship in the hope of securing a bigger foothold in the lucrative sports betting market.

However, Sportsbet chief financial officer Ben Sleep said he “categorically rejects any comparison of our business to those of tobacco companies.”

“It has been proven that every single cigarette does you harm whereas it is only a very small percentage of consumers who are at risk of developing an issue with wagering. Sportsbet is continually developing world’s best practice harm minimisation measures and strategies to help consumers enjoy our product safely,” Mr Sleep said.

Betting companies are trying to normalise online gambling as an everyday part of Australian culture.

Standard Media Index figures show that in the first two months of this year, the gambling industry had spent $27.3 million on advertising. And as The Age reported on Saturday, football fans have been bombarded with ads since the AFL season opened last week, with more than one in six ads promoting gambling during round one.

A spokesperson for the Australian Wagering Council, which represents the sportsbetting industry, said the ads informed consumers of the identity of licensed Australian-based providers so they could participate in “highly controlled and consumer protected” betting, while avoiding the dangers of illegal offshore operators.

“AWC members recognise community concern in relation to wagering advertising and agree that advertising should always conform to accepted social standards, and not promote harmful behaviour,” the spokesperson said.
Read more: http://www.theage.com.au/victoria/sports-betting-giants-turn-to-sexual-imagery-and-mateship-to-normalise-gambling-20160401-gnwnen.html#ixzz44p541CdP