Gambling advertising is changing the way our kids see sport

Posted: March 10, 2017 by Beaner in Sports betting, Gambling addiction
Tags: , , , ,

The amount of gambling advertising our kids are being exposed to on a daily basis would make it seem like gambling is now just a normal part of sport.

By making it seem normal, we don’t consider the risks in the same way we have in the past. And young people don’t always realise the difference between ads and reality, seeing betting as a quick, easy way to make money.

Gambling is seen as a normal part of sport, but it doesn’t have to be.

There are a number of myths surrounding gambling. Let’s debunk a few of them.

Myth 1

Sports betting ads don’t encourage kids to want to gamble as they’re not targeted to them.

Research found nearly a quarter of adolescents said they are more likely to gamble on other forms of gambling after seeing sports betting advertisements1

Myth 2

Adults are more exposed to gambling than kids.

Research found that exposure to gambling advertising was higher for 13 to 17 year olds than adults2

Myth 3

Betting on sports isn’t as risky as other forms of gambling because it involves skill.

Knowing a lot about a certain game of sport doesn’t guarantee a win. The best goal scorer doesn’t always kick the most goals, the favourite in a horse race doesn’t always win. It doesn’t matter how much you know, or your perceived “skill” level, because there’s no such thing as a sure bet.

Exert from: http://www.lovethegame.vic.gov.au/

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